Hour Minute Seconds

#604, 12, Donhwamun-ro,
Jongno-gu, Seoul, Republic of Korea

E. contact@hour-min-sec.com

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Hour Minute Seconds pays attention to and thinks about everything in reality every moment, and implements the results of the image and atmosphere that the market wants based on our senses, knowledge, experience, association, and judgment.

ⓒ 2023. Hour Minute Seconds. All Rights Reserved.

Guanrakjae

Client : Daishin Living Health Co., Ltd
Category : Brand design, Package design, Photography
Design : Kwangmyung Lim, Hyeonmo Kim
Photography : Kwangmyung Lim
Location : Seoul, South Korea
2023

Guanrakjae is a brand that sells premium joint health supplements containing 11 joint nutrients. The goals of the project were to emphasize ingredients for online sales, design for high package visibility, and convey to customers a harmonious and luxurious atmosphere that blends Korean tradition and modernity.Hour Minute Seconds created the brand identity and package design for Guanrakjae.

NAMUH POP-UP Store Promotion Film

Client : NH Investment & Securities
Category : Motion Graphic
Planning : LMNT COMPANY
Design : Kwangmyung Lim, Hyeonmo Kim
Location : Seoul, South Korea
2023

We produced a promotional film for NAMUH STOCK AIRPORT's branded pop-up store based on the concept of 24-hour overseas investment travel.

Cashnote Renewal Brand Film

Client : Cashnote
Category : Motion Graphic
Planning : PlusX
Design : Kwangmyung Lim
Location : Seoul, South Korea
2023

We created a brand film for Cashnote, which started as a revenue management service and now offers a range of services including finance, bookkeeping, and community to 1.2 million small businesses.

O, Revoir

Client : O, Revoir
Category : Brand design, Package design, Photography
Design : Kwangmyung Lim, Hyeonmo Kim, Euisung Hwang
Photography : Kwangmyung Lim
Location : Seoul, South Korea
2022

1. Story
Bedding is an object that shares the beginning and end of our daily lives. Hour Minute Seconds worked on a renewal design under the concept of‘ Memories of the Moment’ to convey a deep lingering impression at the beginning and end of our day through O,Revoir bedding.

2. Visual Identity
The concept of producing and operating products through the lingering imagery of everyday life is unique identity of O,Revoir. Hour Minute Seconds utilized the cloudy effect to visualize the lingering effects of the experience.

3. Application
O,Revoir's application design evolves O,Revoir's mood that can convey the warm and sensuous. Hour Minute Seconds designed O, Revoir's business cards and shipping/return guides, as well as labels and box packages used in bedding.

dr.blet

Client : Triton Co., Ltd.
Category : Brand design, Package design, Graphic design, Photography
Design : Kwangmyung Lim, Hyeonmo Kim, Euisung Hwang
Photography : Euisung Hwang
Location : Seoul, South Korea
2021

1. Overview
dr.blet is a women's health functional food brand that takes care of discomfort in daily life.To renew the existing brand and build a new brand identity, we developed a logo type, color, and key visual system.

2. Challenge
We focused on improving consumer awareness of existing health functional foods that give an old-fashioned impression due to the characteristics of the product. To improve this, we aimed to deliver an experimental image of the direction dr.blet wants to move forward and a visual image to highlight the professionalism of health functional food.

3. Solution
In order to intuitively express the single functionality of each product, such as Princein, Pooeng, Skin Barrier, and Inner Vita C, we have created a Key Visual System and a Layout System that is easy to expand products. The Key Visual System "Form", developed with the motive of the single functionality of the product, was developed for universal use in a flexible form, and applied to the packaging system to deliver a consistent brand identity.