Hour Minute Seconds






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Hour Minute Seconds pays attention to and thinks about everything in reality every moment, and implements the results of the image and atmosphere that the market wants based on our senses, knowledge, experience, association, and judgment.

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2021 S/S season graphic design for WhoWantsToChill™

Client : WhoWantsToChill™
Category : Graphic design
Design : Kwangmyung Lim
Photography : Lee Sangmin Studio
Location : Seoul, South Korea
2021


I worked on WhoWantsToChill™'s 2021 S/S season graphics. In homage to artists in California in the 80s and 90s, I worked on graphics with the concept of ‘Midnight in California’.